As we start the new year off with a bang, we realize that building email lists is becoming more and more important because of the value they provide to you and your business. Shopping and customers are moving to online purchasing in droves, with the holiday season of 2016 being the largest online shopping event in history, and the trend is showing no signs of stopping.
Effectively gathering email addresses and sending effective emails should be your top priority as an Internet marketing guru. If you aren’t quite a guru level yet, these tips for 2017 should help you get started on the right foot.
1. Send your emails from an actual person, not a generic company email account.
Personal relationships can help your business grow. All email marketing tools, like MailChimp, let you specify your “from” account, and this is a great opportunity to put your email address in so that people feel like they are receiving a personal email, not just from a generic company email address. If you are worried about receiving too many emails, set up some filters in your email client to filter the responses from your email campaigns into another folder so you can pay extra close attention to them.
2. Make it easy to share.
Sharing is caring, and you want people to share, so make it easy for them to share. If you are using a service like MailChimp, they make it easy for people to share emails directly with their “Forward to a friend” link available in their campaign builder. This article has more information about how to use it: http://kb.mailchimp.com/campaigns/design/add-the-forward-to-a-friend-link
3. Coordinate social media with your email marketing campaign.
Just as a team working together is more likely to win, so it is when you coordinate your email marketing with social media. When you send an email marketing campaign, actively promote the same campaign at the same time on all of your social media outlets. In addition to your one time email, you can stagger and repeat your campaign on social media to multiply the effectiveness of your content.
4. Collect emails from an audience fast and easy with SkaFlash.
When you find yourself with an audience, don’t waste the opportunity. There are lots of ways to gather email addresses in person, but SkaFlash is the easiest and fastest way to gather email addresses in person. If you are giving a speech at a conference, presenting a booth at a convention, or hosting a cocktail party, SkaFlash can gather hundreds of email addresses in seconds. When you sign up for a SkaFlash account, you get a dedicated full phone number that you have people text in their email address to. SkaFlash integrates with services like MailChimp so you don’t have to do any additional work to bring those contacts into your existing email lists.
5. Set an email rule up to bring email responses to the top of your priority list.
As mentioned previously, you can set up a rule in your email client to filter responses to your email campaigns. Taking it a step further and creating a priority list out of the responses can help you be a better email marketer when you prioritize these responses at the top of your to-do list. Email marketing and social media are two-way communications, and your customers are wanting to talk back to you, and you should respond as quickly as someone who is physically at a store waiting to talk to a cashier. A quick response makes the customer feel important, and feeling important makes them want to spend more money with you.
With these tips, I hope you turn 2017 into your best year for email marketing!